I build the systems teams build on, and the products people use.

I'm a Staff Software Engineer with a background in design and frontend engineering: twenty plus years across social media, music, and advertising, usually on both halves at once — the interface someone touches, and the platform the rest of the engineers ship on.

My nine AdRoll years are the long version: the ad builder more than 250 advertisers used, the component library 28 repositories depended on, and lately LLM agents brought into the design system and the engineering workflow. Before that, three companies were acquired while I was there, and I went across with each.